{"id":1359,"date":"2026-02-01T13:39:00","date_gmt":"2026-02-01T13:39:00","guid":{"rendered":"https:\/\/driztrail.com\/?p=1359"},"modified":"2026-01-22T15:02:16","modified_gmt":"2026-01-22T15:02:16","slug":"discovery-models-that-reveal-undervalued-opportunities","status":"publish","type":"post","link":"https:\/\/driztrail.com\/vi\/discovery-models-that-reveal-undervalued-opportunities\/","title":{"rendered":"C\u00e1c m\u00f4 h\u00ecnh kh\u00e1m ph\u00e1 h\u00e9 l\u1ed9 nh\u1eefng c\u01a1 h\u1ed9i b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p"},"content":{"rendered":"<p><strong>H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2y n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/strong> Ph\u1ea7n n\u00e0y gi\u1ea3i th\u00edch v\u1ec1 <em>m\u00f4 h\u00ecnh kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i<\/em> \u0110i\u1ec1u \u0111\u00f3 gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra nh\u1eefng l\u0129nh v\u1ef1c ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c tr\u01b0\u1edbc khi cam k\u1ebft v\u1edbi l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ho\u1eb7c c\u00e1c t\u00ednh n\u0103ng.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd h\u1ecdc quy tr\u00ecnh b\u1ed1n b\u01b0\u1edbc: x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m, quan s\u00e1t m\u00f4i tr\u01b0\u1eddng, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n. M\u1ed7i b\u01b0\u1edbc \u0111\u1ec1u gi\u00fap c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb kinh doanh, \u0111\u1ea3m b\u1ea3o nghi\u00ean c\u1ee9u lu\u00f4n thi\u1ebft th\u1ef1c v\u00e0 t\u1eadp trung.<\/p>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y cho th\u1ea5y nh\u1eefng \u201cc\u01a1 h\u1ed9i b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p\u201d tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong th\u1ef1c t\u1ebf: nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1ecf s\u00f3t ho\u1eb7c nh\u00f3m c\u1ee7a b\u1ea1n ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c. B\u1ea1n c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c xem tr\u01b0\u1edbc c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd t\u1ea1o ra, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ecbnh ngh\u0129a m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m, ph\u00e2n t\u00edch xu h\u01b0\u1edbng, h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh, b\u1ea3n \u0111\u1ed3 JTBD v\u00e0 s\u01a1 \u0111\u1ed3 gi\u1ea3i ph\u00e1p c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p><strong>V\u00ec sao \u0111i\u1ec1u n\u00e0y gi\u00fap \u00edch cho b\u1ea1n:<\/strong> N\u00f3 bi\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft r\u1eddi r\u1ea1c th\u00e0nh c\u00e1c b\u01b0\u1edbc c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i. H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 l\u00e0m vi\u1ec7c nhanh h\u01a1n, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f4 h\u00ecnh kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 gi\u00fap t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p?<\/h2>\n\n\n\n<p><strong>Tr\u01b0\u1edbc khi ph\u00e1c th\u1ea3o c\u00e1c \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, h\u00e3y l\u1eadp b\u1ea3n \u0111\u1ed3 b\u1ed1i c\u1ea3nh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng.<\/strong> H\u00e3y coi \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 n\u1eb1m \u1edf \u0111\u00e2u, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t d\u1ef1 \u0111o\u00e1n. M\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng gi\u00fap nh\u00f3m c\u1ee7a b\u1ea1n l\u1ef1a ch\u1ecdn n\u00ean t\u00ecm ki\u1ebfm \u1edf \u0111\u00e2u v\u00e0 b\u1eb1ng ch\u1ee9ng n\u00e0o l\u00e0 quan tr\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1i sao l\u1ea1i b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t b\u01b0\u1edbc l\u00f9i so v\u1edbi \u00fd t\u01b0\u1edfng?<\/h3>\n\n\n\n<p>Khi b\u1ea1n t\u1ea1m d\u1eebng qu\u00e1 tr\u00ecnh \u0111\u1ed9ng n\u00e3o t\u00ecm \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, b\u1ea1n s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p nh\u01b0ng l\u1ea1i l\u00e0m r\u1ea5t t\u1ed1t. B\u01b0\u1edbc b\u1ed5 sung \u0111\u00f3 m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn, gi\u00fap nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o c\u00e1c framework v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh h\u1eefu \u00edch<\/h3>\n\n\n\n<p><em>T\u1ea5t c\u1ea3 c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ec1u sai; m\u1ed9t s\u1ed1 th\u00ec h\u1eefu \u00edch.<\/em> H\u00e3y s\u1eed d\u1ee5ng c\u00e1c khu\u00f4n kh\u1ed5 nh\u01b0 nh\u1eefng c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 b\u1ea5t \u1ed5n c\u1ee7a m\u00ecnh. M\u1ed9t khu\u00f4n kh\u1ed5 h\u1eefu \u00edch s\u1ebd cho b\u1ea1n bi\u1ebft c\u1ea7n \u0111\u1eb7t c\u00e2u h\u1ecfi g\u00ec, n\u00ean nghi\u00ean c\u1ee9u ai v\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 b\u1eb1ng ch\u1ee9ng.<\/p>\n\n\n\n<ul>\n<li>H\u00e3y \u0111\u1ecbnh ngh\u0129a \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 t\u0103ng tr\u01b0\u1edfng tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>H\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u00fd ki\u1ebfn n\u1ed9i b\u1ed9.<\/li>\n\n\n\n<li>\u0110\u1eb7t ra m\u1ed9t ti\u00eau ch\u00ed th\u1ef1c t\u1ebf: n\u1ebfu ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap nh\u00f3m c\u1ee7a b\u1ea1n nhanh ch\u00f3ng t\u00ecm ra nh\u1eefng c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1, th\u00ec n\u00f3 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ch\u1ecdn k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb kinh doanh.<\/h2>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch n\u00eau t\u00ean m\u1ed9t ng\u01b0\u1eddi. <strong>k\u1ebft qu\u1ea3<\/strong> \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eefng g\u00ec b\u1ea1n h\u1ecdc v\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n. <strong>vi\u1ec7c kinh doanh<\/strong>.<\/p>\n\n\n\n<p><em>K\u1ebft qu\u1ea3 duy nh\u1ea5t n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t th\u1ea5u k\u00ednh:<\/em> N\u00f3 k\u1ebft n\u1ed1i c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, c\u00f4ng t\u00e1c th\u1ef1c \u0111\u1ecba v\u00e0 ph\u00e2n t\u00edch v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. <strong>gi\u00e1 tr\u1ecb<\/strong>H\u00e3y ch\u1ecdn m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1eabn mang t\u00ednh th\u1ef1c ti\u1ec5n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u1ebft qu\u1ea3 kinh doanh so v\u1edbi k\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng s\u1ee9c h\u00fat<\/h3>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3 kinh doanh<\/strong> Th\u1ec3 hi\u1ec7n t\u00e1c \u0111\u1ed9ng \u1edf c\u1ea5p \u0111\u1ed9 cao (doanh thu, th\u1ecb ph\u1ea7n, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf). <strong>K\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m<\/strong> Ph\u1ea3n \u00e1nh h\u00e0nh vi ho\u1eb7c t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. <em>S\u1ed1 li\u1ec7u l\u1ef1c k\u00e9o<\/em> Theo d\u00f5i m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng ho\u1eb7c s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o m\u1ed9t t\u00ednh n\u0103ng duy nh\u1ea5t \u2014 qu\u00e1 h\u1eb9p \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cH\u00e3y ch\u1ecdn nh\u1eefng k\u1ebft qu\u1ea3 n\u1eb1m gi\u1eefa m\u1ee5c ti\u00eau kinh doanh v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u00ednh n\u0103ng \u2014 \u0111\u00f3 l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ea3 thi nh\u1ea5t.\u201d<\/p>\n\n\n\n<footer>\u2014Teresa Torres<\/footer>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Ki\u1ec3u<\/th><th>V\u00ed d\u1ee5<\/th><th>Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng<\/th><\/tr><tr><td>K\u1ebft qu\u1ea3 kinh doanh<\/td><td>Gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/td><td>M\u1ee5c ti\u00eau \u0111i\u1ec1u h\u00e0nh, d\u00e0i h\u1ea1n<\/td><\/tr><tr><td>K\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m<\/td><td>T\u0103ng c\u01b0\u1eddng ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5<\/td><td>Kh\u00e1m ph\u00e1 v\u00e0 th\u1eed nghi\u1ec7m<\/td><\/tr><tr><td>S\u1ed1 li\u1ec7u l\u1ef1c k\u00e9o<\/td><td>T\u00ednh n\u0103ng nh\u1ea5p chu\u1ed9t<\/td><td>Gi\u00e1m s\u00e1t sau khi ph\u00f3ng<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c h\u1ea1ng m\u1ee5c n\u1eb1m trong ph\u1ea1m vi (b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3) v\u00e0 c\u00e1c h\u1ea1ng m\u1ee5c n\u1eb1m ngo\u00e0i ph\u1ea1m vi. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh t\u00ecnh tr\u1ea1ng c\u00f4ng vi\u1ec7c lan man m\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o kh\u00f4ng tin t\u01b0\u1edfng. S\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 \u0111\u1ec3 thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng. <strong>c\u00e1c b\u00ean li\u00ean quan<\/strong>, tr\u00ecnh chi\u1ebfu s\u1edbm <strong>ti\u1ebfn tri\u1ec3n<\/strong>v\u00e0 bi\u1ec7n minh cho <strong>th\u1eddi gian<\/strong> V\u00e0 <strong>s\u1ef1 qu\u1ea3n l\u00fd<\/strong> n\u1ed7 l\u1ef1c v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u01a1n gi\u1ea3n <strong>d\u1eef li\u1ec7u<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c gi\u1edbi h\u1ea1n r\u00f5 r\u00e0ng cho nh\u1eefng g\u00ec b\u1ea1n s\u1ebd t\u00ecm ki\u1ebfm.<\/h2>\n\n\n\n<p><strong>H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng (sandbox) \u0111\u1ec3 nh\u00f3m c\u1ee7a b\u1ea1n ng\u1eebng theo \u0111u\u1ed5i m\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng.<\/strong> M\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadp trung nghi\u00ean c\u1ee9u v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac m\u00e0 c\u00f4ng ty b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p><em>Neo gi\u1eef h\u1ed9p c\u00e1t<\/em> \u0110i\u1ec3m m\u1ea1nh hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0: d\u00f2ng s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ho\u1eb7c v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty l\u1edbn hi\u1ebfm khi th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch gi\u1ea3 v\u1edd m\u00ecnh l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bao g\u1ed3m<\/h3>\n\n\n\n<ul>\n<li>Ai \u0111ang tham gia v\u00e0o cu\u1ed9c th\u1eed nghi\u1ec7m: kh\u00e1ch h\u00e0ng ch\u00ednh v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 ai l\u00e0 ng\u01b0\u1eddi mua so v\u1edbi ai l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li>Kho\u1ea3ng th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham gia m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i v\u01b0\u1ee3t qu\u00e1 gi\u1edbi h\u1ea1n.<\/li>\n\n\n\n<li>Nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 s\u1eb5n (\u0111\u1ed9 b\u1ec1n, c\u00f4ng ngh\u1ec7 xanh, ph\u1ea1m vi cung \u1ee9ng).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/h3>\n\n\n\n<p>H\u00e3y \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian \u0111\u1ea7u t\u01b0 sao cho ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan. N\u1ebfu c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea7n l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 ng\u1eafn h\u1ea1n, h\u00e3y \u01b0u ti\u00ean c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 ng\u1eafn h\u1ea1n h\u01a1n.<\/p>\n\n\n\n<p>H\u00e3y l\u00e0m r\u00f5 ph\u1ea1m vi th\u1eed nghi\u1ec7m \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i c\u00e1c y\u00eau c\u1ea7u li\u1ec1n k\u1ec1 trong khi v\u1eabn ch\u1eeba ch\u1ed7 \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng kh\u1ea3 thi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quan s\u00e1t m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u00e1ng \u0111\u1ec3 b\u1ea1n \u0111\u1ea7u t\u01b0 c\u00f4ng s\u1ee9c.<\/h2>\n\n\n\n<p><strong>Theo d\u00f5i c\u00e1c t\u00edn hi\u1ec7u ng\u1eafn h\u1ea1n v\u00e0 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n \u0111\u1ec3 bi\u1ebft n\u00ean \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o \u0111\u00e2u tr\u00ean c\u00e1c khung th\u1eddi gian kh\u00e1c nhau.<\/strong> \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec \u0111\u00e1ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd trong ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c xu h\u01b0\u1edbng \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 trong ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p>C\u00e1c xu h\u01b0\u1edbng kh\u00f4ng d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c s\u1ef1 gi\u00e1n \u0111o\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 tr\u00e1nh ph\u1ea3n \u1ee9ng th\u00e1i qu\u00e1.<\/p>\n\n\n\n<p><em>H\u00e3y coi xu h\u01b0\u1edbng nh\u01b0 th\u00f4ng tin \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3.<\/em> \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 sinh l\u1eddi trong c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra v\u1ec1 c\u00e1c th\u1ebf h\u1ec7, th\u1ecb tr\u01b0\u1eddng li\u1ec1n k\u1ec1 v\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng \u0111ang thay \u0111\u1ed5i.<\/h3>\n\n\n\n<ul>\n<li>Li\u1ec7u c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i c\u00f3 \u0111ang r\u1eddi b\u1ecf th\u1ecb tr\u01b0\u1eddng c\u1ed1t l\u00f5i, v\u00e0 b\u1ea1n s\u1ebd theo h\u1ecd hay t\u1eadp trung l\u1ea1i v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi?<\/li>\n\n\n\n<li>Li\u1ec7u c\u00e1c th\u1ebf h\u1ec7 m\u1edbi c\u00f3 mang \u0111\u1ebfn nh\u1eefng nhu c\u1ea7u c\u00f4ng ngh\u1ec7 ho\u1eb7c k\u1ef3 v\u1ecdng d\u1ecbch v\u1ee5 kh\u00e1c bi\u1ec7t?<\/li>\n\n\n\n<li>Nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u00e0o \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u00e2n c\u1eadn t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i th\u1ee9 c\u1ea5p trong ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n\n\n\n<p><strong>Ghi l\u1ea1i th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng d\u01b0\u1edbi d\u1ea1ng c\u00e1c gi\u1ea3 thuy\u1ebft c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng.<\/strong> v\u00e0 x\u00e1c th\u1ef1c ch\u00fang th\u00f4ng qua nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n bi\u1ebfn c\u00e1c t\u00edn hi\u1ec7u th\u00e0nh c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 v\u00e0 \u01b0u ti\u00ean nh\u1eefng t\u00edn hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e3y t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u l\u00ean \u00fd t\u01b0\u1edfng.<\/h2>\n\n\n\n<p><strong>H\u00e3y ch\u1ecdn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi ph\u00e1c th\u1ea3o b\u1ea5t k\u1ef3 \u00fd t\u01b0\u1edfng n\u00e0o; s\u1ef1 t\u1eadp trung \u0111\u00f3 s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 tr\u00e1nh nh\u1eefng kh\u1edfi \u0111\u1ea7u sai l\u1ea7m.<\/strong> H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm c\u00e1c nh\u00f3m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi nhu c\u1ea7u chung v\u00e0 h\u00e0nh vi l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean tu\u1ed5i t\u00e1c ho\u1eb7c thu nh\u1eadp.<\/p>\n\n\n\n<p><em>V\u00ec sao ch\u1ec9 d\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ef1c s\u1ef1:<\/em> D\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc cho th\u1ea5y con ng\u01b0\u1eddi l\u00e0 ai tr\u00ean quy m\u00f4 l\u1edbn, nh\u01b0ng th\u01b0\u1eddng che gi\u1ea5u l\u00fd do t\u1ea1i sao h\u1ecd h\u00e0nh \u0111\u1ed9ng. Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c \u0111ang thay \u0111\u1ed5i, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 l\u00fd do \u0111\u1eb1ng sau c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch t\u01b0 duy trong c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi chung<\/h3>\n\n\n\n<p>H\u00e3y nh\u00ecn nh\u1eadn c\u00e1c ph\u00e2n kh\u00fac nh\u01b0 nh\u1eefng c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft b\u1edfi th\u00f3i quen v\u00e0 \u0111\u1ed9ng l\u1ef1c. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi \u0111i xe \u0111\u1ea1p \u0111i l\u00e0m c\u00f3 chung d\u1ee5ng c\u1ee5, tuy\u1ebfn \u0111\u01b0\u1eddng v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf ngay c\u1ea3 khi tu\u1ed5i t\u00e1c ho\u1eb7c c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd kh\u00e1c nhau.<\/p>\n\n\n\n<ul>\n<li>B\u1ea1n l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng \u0111\u1ec3 nghi\u00ean c\u1ee9u d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 h\u00e0nh vi chung, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o ch\u1ee9c danh c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n<li>Ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc khi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u00e0 b\u1ea1n c\u1ea7n quy m\u00f4 cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li>\n\n\n\n<li>Tuy\u1ec3n d\u1ee5ng d\u1ef1a tr\u00ean c\u00e1c t\u00edn hi\u1ec7u c\u1ed9ng \u0111\u1ed3ng \u2014 \u1ee9ng d\u1ee5ng h\u1ecd s\u1eed d\u1ee5ng, k\u00eanh h\u1ecd truy c\u1eadp ho\u1eb7c th\u00f3i quen h\u00e0ng ng\u00e0y \u2014 \u0111\u1ec3 nhanh ch\u00f3ng t\u00ecm \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li>H\u00e3y t\u1ea1m ho\u00e3n vi\u1ec7c n\u1ea3y sinh \u00fd t\u01b0\u1edfng cho \u0111\u1ebfn khi b\u1ea1n h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y trong ph\u1ea1m vi v\u00e0 khung th\u1eddi gian hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>M\u00f4 h\u00ecnh c\u1ed9ng \u0111\u1ed3ng<\/th><th>Nhu c\u1ea7u chung<\/th><th>Tuy\u1ec3n d\u1ee5ng t\u00edn hi\u1ec7u<\/th><\/tr><tr><td>Ng\u01b0\u1eddi \u0111i xe \u0111\u1ea1p \u0111i l\u00e0m<\/td><td>b\u00e3i \u0111\u1eadu xe an to\u00e0n, th\u00f4ng tin tuy\u1ebfn \u0111\u01b0\u1eddng<\/td><td>\u1ee9ng d\u1ee5ng \u0111\u1ea1p xe, di\u1ec5n \u0111\u00e0n \u0111\u1ecba ph\u01b0\u01a1ng<\/td><\/tr><tr><td>Ng\u01b0\u1eddi mua s\u1eafm th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/td><td>ngu\u1ed3n cung \u1ee9ng minh b\u1ea1ch, \u00edt ch\u1ea5t th\u1ea3i<\/td><td>blog xanh, ch\u1ee3 tr\u1ef1c tuy\u1ebfn th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/td><\/tr><tr><td>C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/td><td>n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb, nghi l\u1ec5 x\u00e3 h\u1ed9i<\/td><td>di\u1ec5n \u0111\u00e0n, s\u1ef1 ki\u1ec7n ng\u01b0\u1eddi h\u00e2m m\u1ed9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">H\u00e3y t\u1ea1o ra nh\u1eefng h\u00ecnh m\u1eabu ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1i di\u1ec7n cho nh\u1eefng nhu c\u1ea7u chung, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng \u0111\u1ecbnh ki\u1ebfn.<\/h2>\n\n\n\n<p>H\u00e3y x\u00e2y d\u1ef1ng c\u00e1c h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng (personas) t\u00f3m t\u1eaft nh\u1eefng th\u00f3i quen v\u00e0 \u00e1p l\u1ef1c th\u1ef1c t\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n g\u1eb7p ph\u1ea3i. Gi\u1eef cho ch\u00fang ng\u1eafn g\u1ecdn: t\u1eadp trung v\u00e0o h\u00e0nh vi, k\u1ebft qu\u1ea3 mong mu\u1ed1n, tr\u1edf ng\u1ea1i v\u00e0 b\u1ed1i c\u1ea3nh di\u1ec5n ra c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p><strong>N\u00ean ch\u1ee5p g\u00ec<\/strong> \u2014 Ghi l\u1ea1i c\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi, k\u1ebft qu\u1ea3 m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng mong mu\u1ed1n, c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf ph\u1ed5 bi\u1ebfn v\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i g\u00e2y kh\u00f3 kh\u0103n. Ghi ch\u00fa c\u00e1c c\u00f4ng c\u1ee5, m\u00f4i tr\u01b0\u1eddng, ph\u00ea duy\u1ec7t v\u00e0 \u00e1p l\u1ef1c th\u1eddi gian \u0111\u1ec3 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec t\u00ednh kh\u1ea3 thi c\u1ee7a personas?<\/h3>\n\n\n\n<p>Li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp t\u1eebng persona v\u1edbi k\u1ebft qu\u1ea3 mong mu\u1ed1n v\u00e0 m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u1ec3 ch\u00fang \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb. S\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u01b0u ti\u00ean c\u00e1c b\u00e0i ki\u1ec3m tra, \u0111\u1ecbnh h\u00ecnh th\u00f4ng \u0111i\u1ec7p v\u00e0 thi\u1ebft l\u1eadp ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn cho c\u00e1c t\u00ednh n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00ed d\u1ee5 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3<\/h3>\n\n\n\n<p>M\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n nh\u01b0 &quot;khoan m\u1ed9t l\u1ed7&quot; cho th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c tu\u00e2n th\u1ee7 quy tr\u00ecnh. M\u1ed9t sinh vi\u00ean n\u0103m nh\u1ea5t \u0111\u1ea1i h\u1ecdc l\u1eafp \u0111\u1eb7t TV s\u1ebd mua v\u1eadt li\u1ec7u \u1edf c\u00e1c c\u1eeda h\u00e0ng l\u1edbn v\u00e0 ch\u1ea5p nh\u1eadn nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ea1m th\u1eddi. M\u1ed9t ng\u01b0\u1eddi l\u00e0m v\u01b0\u1eddn c\u1ea7n neo ch\u1eafc ch\u1eafn v\u00e0 mua v\u1eadt li\u1ec7u nhanh ch\u00f3ng khi thi c\u00f4ng tr\u00ean t\u01b0\u1eddng th\u1ea1ch cao. M\u1ed9t b\u00e1c s\u0129 ph\u1eabu thu\u1eadt t\u00e1i t\u1ea1o kh\u1edbp g\u1ed1i c\u1ea7n s\u1ef1 ch\u00ednh x\u00e1c, d\u1ee5ng c\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1eed tr\u00f9ng v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p m\u1eafc sai l\u1ea7m. M\u1ed9t k\u1ef9 thu\u1eadt vi\u00ean khoan gi\u1ebfng n\u01b0\u1edbc ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi thi\u1ebft b\u1ecb n\u1eb7ng, h\u1eadu c\u1ea7n ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1c cu\u1ed9c ki\u1ec3m tra theo quy \u0111\u1ecbnh.<\/p>\n\n\n\n<ul>\n<li>Ch\u1ec9 gi\u1eef l\u1ea1i nh\u1eefng chi ti\u1ebft c\u00f3 th\u1ec3 thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh: n\u01a1i h\u1ecd mua s\u1eafm, c\u00e1c th\u1ee7 t\u1ee5c ph\u00ea duy\u1ec7t c\u1ea7n thi\u1ebft v\u00e0 &quot;\u0111\u1ee7 t\u1ed1t&quot; ngh\u0129a l\u00e0 g\u00ec.<\/li>\n\n\n\n<li>H\u00e3y \u0111i\u1ec1u ch\u1ec9nh h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng khi b\u1ea1n thu th\u1eadp th\u00eam c\u00e1c c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng m\u1edbi; h\u00e3y coi ch\u00fang nh\u01b0 nh\u1eefng c\u00f4ng c\u1ee5 s\u1ed1ng \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch t\u1ea1o h\u1ed3 s\u01a1 ng\u01b0\u1eddi h\u1ecdc theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1ef1c ti\u1ec5n, h\u00e3y xem... <a href=\"https:\/\/www.linkedin.com\/pulse\/using-personas-put-learner-heart-your-learning-designs-emma-barrett\" target=\"_blank\" rel=\"nofollow noopener\">s\u1eed d\u1ee5ng personas \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c h\u1ecdc t\u1eadp<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n ho\u00e0n th\u00e0nh \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n ti\u1ec1m \u1ea9n trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/h2>\n\n\n\n<p><strong>H\u00e3y tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng to\u00e0n b\u1ed9 quy tr\u00ecnh m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, bao g\u1ed3m c\u1ea3 nh\u1eefng b\u01b0\u1edbc nh\u1ecf m\u00e0 h\u1ecd b\u1ecf qua m\u00e0 kh\u00f4ng n\u00f3i cho b\u1ea1n bi\u1ebft.<\/strong> Jobs-to-be-Done li\u1ec7t k\u00ea m\u1ecdi c\u00f4ng vi\u1ec7c nh\u1ecf cho m\u1ed9t persona, gi\u00fap b\u1ea1n theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh v\u00e0 t\u00ecm ra nh\u1eefng \u0111i\u1ec3m g\u00e2y tr\u1edf ng\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch li\u1ec7t k\u00ea to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c nh\u1ecf.<\/h3>\n\n\n\n<p>H\u00e3y vi\u1ebft ra t\u1eebng b\u01b0\u1edbc, t\u1eeb \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u \u0111\u1ebfn khi th\u00e0nh c\u00f4ng cu\u1ed1i c\u00f9ng. Bao g\u1ed3m c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c nh\u00e0m ch\u00e1n: thi\u1ebft l\u1eadp, ph\u1ed1i h\u1ee3p v\u00e0 ki\u1ec3m ch\u1ee9ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u1eafp \u0111\u1eb7t TV trong k\u00fd t\u00fac x\u00e1, h\u00e3y l\u1eadp danh s\u00e1ch c\u00e1c b\u01b0\u1edbc: mua TV, mua ph\u1ee5 ki\u1ec7n, t\u00ecm ng\u01b0\u1eddi tr\u1ee3 gi\u00fap, \u0111\u1ecdc h\u01b0\u1edbng d\u1eabn, l\u1eafp r\u00e1p d\u1ee5ng c\u1ee5, \u0111o \u0111\u1ea1c, khoan l\u1ed7, l\u1eafp \u0111\u1eb7t ph\u1ee5 ki\u1ec7n, l\u1eafp \u0111\u1eb7t TV. M\u1ed7i b\u01b0\u1edbc \u0111\u1ec1u c\u00f3 k\u1ebft qu\u1ea3 mong mu\u1ed1n ri\u00eang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i trong t\u1eebng b\u01b0\u1edbc b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 (ho\u1eb7c lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc)<\/h3>\n\n\n\n<p>\u1ede m\u1ed7i b\u01b0\u1edbc, h\u00e3y t\u1ef1 h\u1ecfi: li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3, r\u00fat ng\u1eafn th\u1eddi gian, gi\u1ea3m thi\u1ec3u r\u1ee7i ro, lo\u1ea1i b\u1ecf b\u01b0\u1edbc \u0111\u00f3, hay l\u00e0m cho th\u00e0nh c\u00f4ng tr\u1edf n\u00ean d\u1ec5 d\u1ef1 \u0111o\u00e1n h\u01a1n kh\u00f4ng?<\/p>\n\n\n\n<p><em>Nh\u1eefng gi\u1ea3i ph\u00e1p nh\u1ecf th\u01b0\u1eddng mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn.<\/em>\u2014Vi\u1ec7c lo\u1ea1i b\u1ecf m\u1ed9t b\u01b0\u1edbc ph\u1ed1i h\u1ee3p duy nh\u1ea5t c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u ma s\u00e1t trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem m\u1ed9t c\u01a1n \u0111au c\u00f3 quan tr\u1ecdng, \u0111\u1ee7 th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111\u00e1ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft hay kh\u00f4ng.<\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 kh\u00f3 kh\u0103n theo ba c\u00e1ch: li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng, li\u1ec7u n\u00f3 c\u00f3 l\u1eb7p l\u1ea1i \u1edf nhi\u1ec1u kh\u00e1ch h\u00e0ng hay kh\u00f4ng, v\u00e0 li\u1ec7u ai \u0111\u00f3 s\u1ebd tr\u1ea3 ti\u1ec1n ho\u1eb7c ch\u1ea5p nh\u1eadn gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c hay kh\u00f4ng?<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u1ec3 x\u00e1c nh\u1eadn t\u1ea7n su\u1ea5t v\u00e0 t\u1ea7m quan tr\u1ecdng, sau \u0111\u00f3 li\u00ean h\u1ec7 c\u00e1c ph\u00e1t hi\u1ec7n v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a b\u1ea1n \u0111\u1ec3 \u01b0u ti\u00ean nh\u1eefng c\u00f4ng vi\u1ec7c gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cH\u00e3y l\u1eadp s\u01a1 \u0111\u1ed3 c\u00f4ng vi\u1ec7c t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. Ph\u1ea7n c\u00f4ng vi\u1ec7c \u1ea9n ch\u1ee9a gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 l\u1edbn nh\u1ea5t ch\u00ednh l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c \u00edt \u0111\u01b0\u1ee3c ch\u00fa \u00fd.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba \u0111\u1ec3 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i th\u1ef1c s\u1ef1.<\/h2>\n\n\n\n<p><strong>H\u00e3y t\u1eadp trung nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u00ecm hi\u1ec3u xem m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 l\u00e0m g\u00ec.<\/strong> H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng g\u1ee3i \u00fd d\u1ef1a tr\u00ean c\u00e2u chuy\u1ec7n nh\u01b0 sau: <em>\u201cK\u1ec3 cho t\u00f4i nghe v\u1ec1 l\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n\u2026<\/em>&quot;\u0111\u1ec3 n\u1eafm b\u1eaft h\u00e0nh vi th\u1ef1c t\u1ebf, s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf.&quot;<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, h\u00e3y ti\u1ebfn h\u00e0nh m\u1ed9t v\u00e0i cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng nh\u1ecf. Sau kho\u1ea3ng ba \u0111\u1ebfn b\u1ed1n cu\u1ed9c ph\u1ecfng v\u1ea5n, h\u00e3y b\u1eaft \u0111\u1ea7u l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 b\u1ea1n kh\u00f4ng theo \u0111u\u1ed5i m\u1ed9t c\u00e2u chuy\u1ec7n n\u1ed5i b\u1eadt duy nh\u1ea5t ho\u1eb7c b\u1ecb m\u1eafc k\u1eb9t trong t\u00ecnh tr\u1ea1ng ph\u00e2n t\u00edch qu\u00e1 m\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c g\u1ee3i \u00fd d\u1ef1a tr\u00ean c\u00e2u chuy\u1ec7n nh\u1eb1m b\u1ed9c l\u1ed9 nhu c\u1ea7u v\u00e0 n\u1ed7i \u0111au.<\/h3>\n\n\n\n<p>H\u00e3y h\u1ecfi c\u1ee5 th\u1ec3: tr\u00ecnh t\u1ef1, b\u1ed1i c\u1ea3nh, ai \u0111\u00e3 gi\u00fap \u0111\u1ee1 v\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00e3 th\u1ea5t b\u1ea1i. Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y gi\u00fap l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 v\u00e0 nhu c\u1ea7u ti\u1ec1m \u1ea9n m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady h\u01a1n so v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi gi\u1ea3 \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Khi n\u00e0o n\u00ean b\u1eaft \u0111\u1ea7u l\u1eadp b\u1ea3n \u0111\u1ed3 v\u00e0 t\u1ea1i sao n\u00ean ti\u1ebfp t\u1ee5c ph\u1ecfng v\u1ea5n?<\/h3>\n\n\n\n<p>L\u1eadp k\u1ebf ho\u1ea1ch s\u1edbm v\u00e0 l\u1eb7p l\u1ea1i quy tr\u00ecnh. Th\u00eam c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n h\u00e0ng tu\u1ea7n \u0111\u1ec3 qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi c\u1ee7a b\u1ea1n theo k\u1ecbp s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00f4ng vi\u1ec7c li\u00ean t\u1ee5c gi\u00fap tr\u00e1nh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh l\u1ed7i th\u1eddi v\u00e0 gi\u1eef cho qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e3y s\u1eed d\u1ee5ng b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 l\u00e0m ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3.<\/h3>\n\n\n\n<p><strong>Ghi ch\u00fa b\u00e1n h\u00e0ng, phi\u1ebfu h\u1ed7 tr\u1ee3 v\u00e0 y\u00eau c\u1ea7u t\u00ednh n\u0103ng<\/strong> Ch\u00fang l\u00e0 nh\u1eefng t\u00edn hi\u1ec7u h\u1eefu \u00edch. H\u00e3y coi ch\u00fang nh\u01b0 nh\u1eefng g\u1ee3i \u00fd cho c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n ti\u1ebfp theo \u0111\u1ec3 l\u00e0m r\u00f5 b\u1ed1i c\u1ea3nh c\u00f2n thi\u1ebfu v\u00e0 thu th\u1eadp th\u00f4ng tin \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<ul>\n<li>Ghi l\u1ea1i nhanh ch\u00f3ng nh\u1eefng c\u00e2u n\u00f3i, kho\u1ea3nh kh\u1eafc v\u00e0 k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>H\u00e3y \u0111\u01b0a nh\u1eefng th\u00f4ng tin t\u1ed5ng h\u1ee3p \u0111\u00f3 v\u00e0o s\u01a1 \u0111\u1ed3 JTBD v\u00e0 k\u1ebf ho\u1ea1ch ph\u1ecfng v\u1ea5n ti\u1ebfp theo c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cH\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n, l\u1eadp s\u01a1 \u0111\u1ed3 sau khi vi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i c\u00e2u chuy\u1ec7n, v\u00e0 gi\u1eef v\u1eefng nh\u1ecbp \u0111i\u1ec7u \u0111\u00f3.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 c\u00e2y gi\u1ea3i ph\u00e1p c\u01a1 h\u1ed9i \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00e1c c\u01a1 h\u1ed9i, gi\u1ea3i ph\u00e1p v\u00e0 th\u1eed nghi\u1ec7m.<\/h2>\n\n\n\n<p><strong>M\u1ed9t s\u01a1 \u0111\u1ed3 c\u00e2y r\u00f5 r\u00e0ng s\u1ebd bi\u1ebfn nh\u1eefng ghi ch\u00fa r\u1eddi r\u1ea1c th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch chung m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n.<\/strong> H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi k\u1ebft qu\u1ea3 ho\u1eb7c ch\u1ec9 s\u1ed1 \u1edf tr\u00ean c\u00f9ng. B\u00ean d\u01b0\u1edbi \u0111\u00f3, h\u00e3y l\u1eadp s\u01a1 \u0111\u1ed3 c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u00e0 kh\u00f4ng gian c\u01a1 h\u1ed9i l\u1edbn h\u01a1n m\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e2y<\/h3>\n\n\n\n<p>Th\u00e2n c\u00e2y th\u1ec3 hi\u1ec7n kh\u00f4ng gian c\u01a1 h\u1ed9i. C\u00e1c c\u00e0nh c\u00e2y li\u1ec7t k\u00ea c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c th\u1eed nghi\u1ec7m s\u1ebd x\u00e1c th\u1ef1c ch\u00fang. S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 c\u00e2y nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c. <em>d\u1ee5ng c\u1ee5<\/em> V\u00ec v\u1eady, thi\u1ebft k\u1ebf, k\u1ef9 thu\u1eadt v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 chung m\u1ed9t t\u1ea7m nh\u00ecn tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e1t hi\u1ec7n gi\u1ea3i ph\u00e1p \u1ea9n gi\u1ea5u<\/h3>\n\n\n\n<p>Khi m\u1ed9t ghi ch\u00fa tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t y\u00eau c\u1ea7u t\u00ednh n\u0103ng, h\u00e3y h\u1ecfi: <strong>\u201cLi\u1ec7u c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng?\u201d<\/strong> N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, h\u00e3y di\u1ec5n \u0111\u1ea1t n\u00f3 nh\u01b0 m\u1ed9t nhu c\u1ea7u. N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, h\u00e3y xem n\u00f3 nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1eafp x\u1ebfp l\u1ea1i kh\u00f4ng gian b\u1eeba b\u1ed9n theo th\u1eddi gian.<\/h3>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u l\u1eadp s\u01a1 \u0111\u1ed3 sau 3-4 cu\u1ed9c ph\u1ecfng v\u1ea5n. C\u00e1c nh\u00e1nh ban \u0111\u1ea7u c\u00f3 th\u1ec3 s\u1ebd kh\u00e1 l\u1ed9n x\u1ed9n. Nh\u00f3m c\u00e1c kho\u1ea3nh kh\u1eafc li\u00ean quan l\u1ea1i v\u1edbi nhau, t\u1ea1o m\u1ed1i quan h\u1ec7 cha-con v\u00e0 tinh ch\u1ec9nh khi b\u1eb1ng ch\u1ee9ng \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e2n \u0111o\u1ea1n v\u00e0 th\u1eddi \u0111i\u1ec3m n\u00ean \u0111\u01b0a ch\u00fang v\u00e0o<\/h3>\n\n\n\n<p>Ch\u1ec9 n\u00ean \u0111\u01b0a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0o s\u01a1 \u0111\u1ed3 c\u00e2y khi nh\u00f3m c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. N\u1ebfu kh\u00f4ng, h\u00e3y t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 chung \u0111\u1ec3 c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf, h\u00e3y xem <a href=\"https:\/\/www.producttalk.org\/opportunity-solution-trees\/?srsltid=AfmBOorD3ZWwkpWshepsAjMoy-_b38PXlzFfpfckrF6BtYsauCkTfIBQ\" target=\"_blank\" rel=\"nofollow noopener\">c\u00e2y gi\u1ea3i ph\u00e1p c\u01a1 h\u1ed9i<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ch\u1ecdn m\u1ed9t c\u01a1 h\u1ed9i m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean n\u00f3 m\u00e0 kh\u00f4ng b\u1ecb cu\u1ed1n v\u00e0o danh s\u00e1ch ki\u1ec3m tra t\u00ednh n\u0103ng.<\/h2>\n\n\n\n<p>H\u00e3y x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng n\u00e0o s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n v\u00e0 cam k\u1ebft nh\u00f3m s\u1ebd nhanh ch\u00f3ng h\u1ecdc h\u1ecfi. S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 c\u00e2y \u0111\u1ec3 so s\u00e1nh t\u1eebng l\u1ef1a ch\u1ecdn v\u1edbi m\u1ee5c ti\u00eau mong mu\u1ed1n. <strong>k\u1ebft qu\u1ea3<\/strong>Kh\u00f4ng ph\u1ee7 nh\u1eadn vi\u1ec7c t\u00ednh n\u0103ng \u0111\u00f3 th\u00fa v\u1ecb hay c\u1ea5p b\u00e1ch v\u1ec1 m\u1eb7t ch\u00ednh tr\u1ecb \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 so s\u00e1nh c\u00e1c c\u01a1 h\u1ed9i v\u1edbi k\u1ebft qu\u1ea3 mong mu\u1ed1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n?<\/h3>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 m\u1ed7i ph\u01b0\u01a1ng \u00e1n d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i ph\u01b0\u01a1ng \u00e1n \u0111\u00e3 ch\u1ecdn. <strong>k\u1ebft qu\u1ea3<\/strong>m\u1ee9c \u0111\u1ed9 r\u1ee7i ro v\u00e0 s\u1ed1 ti\u1ec1n <strong>c\u1ed1 g\u1eafng<\/strong> \u0110i\u1ec1u \u0111\u00f3 l\u00e0 c\u1ea7n thi\u1ebft. H\u00e3y gi\u1eef cho c\u00e1c ti\u00eau ch\u00ed lu\u00f4n hi\u1ec3n th\u1ecb tr\u00ean OST. <strong>c\u00e1c b\u00ean li\u00ean quan<\/strong> T\u00f4i hi\u1ec3u logic c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadp trung v\u00e0o t\u1eebng c\u01a1 h\u1ed9i nh\u1ecf m\u1ed9t \u0111\u1ec3 \u0111\u1ea9y nhanh chu k\u1ef3 h\u1ecdc t\u1eadp?<\/h3>\n\n\n\n<p>H\u00e3y ch\u1ecdn m\u1ed9t ph\u1ea7n nh\u1ecf \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c v\u00e0 \u0111\u1eebng chia nh\u1ecf ph\u1ea7n c\u00f2n l\u1ea1i. <strong>\u0111\u1ed9i<\/strong> Tr\u00ean nhi\u1ec1u d\u1ef1 \u00e1n dang d\u1edf. Gi\u1edbi h\u1ea1n c\u00f4ng vi\u1ec7c \u0111ang ti\u1ebfn h\u00e0nh gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3m l\u00e3ng ph\u00ed. <strong>c\u00f4ng vi\u1ec7c<\/strong>.<\/p>\n\n\n\n<ul>\n<li><strong>\u01afu ti\u00ean c\u00e1c c\u01a1 h\u1ed9i tr\u01b0\u1edbc ti\u00ean:<\/strong> X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, sau \u0111\u00f3 th\u1eed nghi\u1ec7m nhi\u1ec1u gi\u1ea3i ph\u00e1p kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong>H\u00e3y ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u b\u1ea1n kh\u00f4ng l\u00e0m:<\/strong> s\u1ef1 minh b\u1ea1ch gi\u00fap duy tr\u00ec <strong>c\u00e1c b\u00ean li\u00ean quan<\/strong> \u0110\u00e3 c\u0103n ch\u1ec9nh.<\/li>\n\n\n\n<li><strong>Chuy\u1ec3n \u0111\u1ed5i c\u00e1c l\u1ef1a ch\u1ecdn th\u00e0nh h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo:<\/strong> H\u00e3y n\u00eau t\u00ean b\u00e0i ki\u1ec3m tra ti\u1ebfp theo v\u00e0 ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng m\u00e0 b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cN\u1ebfu b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3, vi\u1ec7c \u01b0u ti\u00ean s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng h\u01a1n thay v\u00ec t\u00f9y ti\u1ec7n.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ki\u1ec3m tra c\u00e1c gi\u1ea3 \u0111\u1ecbnh b\u1eb1ng c\u00e1c th\u00ed nghi\u1ec7m nhanh tr\u01b0\u1edbc khi b\u1ea1n cam k\u1ebft v\u1edbi m\u1ed9t gi\u1ea3i ph\u00e1p.<\/h2>\n\n\n\n<p>H\u00e3y xem x\u00e9t m\u1ecdi \u0111\u1ec1 xu\u1ea5t. <strong>gi\u1ea3i ph\u00e1p<\/strong> D\u01b0\u1edbi d\u1ea1ng m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c tuy\u00ean b\u1ed1 c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng. Ph\u00e2n lo\u1ea1i c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0o ba nh\u00f3m: m\u1ee9c \u0111\u1ed9 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ednh kh\u1ea3 thi v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt v\u00e0 t\u00ednh kh\u1ea3 thi v\u1ec1 m\u1eb7t kinh doanh. L\u00e0m nh\u01b0 v\u1eady s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh x\u00e2y d\u1ef1ng nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 sai l\u1ea7m tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e2n t\u00edch gi\u1ea3i ph\u00e1p th\u00e0nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh r\u00f5 r\u00e0ng.<\/h3>\n\n\n\n<p>H\u00e3y vi\u1ebft r\u00f5 t\u1eebng gi\u1ea3 \u0111\u1ecbnh: kh\u00e1ch h\u00e0ng c\u00f3 s\u1eed d\u1ee5ng n\u00f3 kh\u00f4ng, k\u1ef9 s\u01b0 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u00f3 kh\u00f4ng, v\u00e0 doanh nghi\u1ec7p c\u00f3 h\u1ed7 tr\u1ee3 n\u00f3 kh\u00f4ng? \u0110\u00e1nh d\u1ea5u gi\u1ea3 \u0111\u1ecbnh n\u00e0o r\u1ee7i ro nh\u1ea5t v\u00e0 t\u1eadp trung gi\u1ea3i quy\u1ebft gi\u1ea3 \u0111\u1ecbnh \u0111\u00f3 tr\u01b0\u1edbc ti\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf c\u00e1c b\u00e0i ki\u1ec3m tra \u0111\u01a1n gi\u1ea3n, \u00edt t\u1ed1n c\u00f4ng s\u1ee9c nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1eeb nh\u1eefng \u1ea9n s\u1ed1 l\u1edbn nh\u1ea5t.<\/h3>\n\n\n\n<p>Ch\u1ecdn c\u00e1c th\u1eed nghi\u1ec7m ti\u1ebft ki\u1ec7m chi ph\u00ed: trang \u0111\u00edch, quy tr\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ho\u1eb7c... <em>ng\u01b0\u1eddi trong m\u00e1y<\/em> Ki\u1ec3m th\u1eed AI, trong \u0111\u00f3 con ng\u01b0\u1eddi m\u00f4 ph\u1ecfng h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a. Nh\u1eefng b\u00e0i ki\u1ec3m tra n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m h\u00e0ng tu\u1ea7n l\u00e0m vi\u1ec7c v\u00e0 nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ph\u1ea3n \u1ee9ng th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u1eb7t ng\u01b0\u1ee1ng v\u00e0 v\u1ea1ch ra c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo.<\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh r\u00f5 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i tr\u01b0\u1edbc khi ch\u1ea1y th\u1eed nghi\u1ec7m. V\u1edbi m\u1ed7i k\u1ebft qu\u1ea3, h\u00e3y li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo: l\u1eb7p l\u1ea1i quy tr\u00ecnh t\u01b0\u01a1ng t\u1ef1. <strong>gi\u1ea3i ph\u00e1p<\/strong>H\u00e3y th\u1eed m\u1ed9t c\u00e1ch kh\u00e1c <strong>gi\u1ea3i ph\u00e1p<\/strong> N\u1ebfu c\u00f9ng c\u00f3 nhu c\u1ea7u t\u01b0\u01a1ng t\u1ef1, ho\u1eb7c b\u1ecf qua v\u00e0 ti\u1ebfp t\u1ee5c. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m tranh lu\u1eadn v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u1ebft n\u1ed1i c\u00e1c th\u00ed nghi\u1ec7m v\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/h3>\n\n\n\n<p>K\u1ebft n\u1ed1i t\u1eebng th\u1eed nghi\u1ec7m v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch v\u00e0 OST c\u1ee7a b\u1ea1n \u0111\u1ec3 k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0o ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb n\u00e0y gi\u00fap \u00edch cho... <strong>s\u1ea3n ph\u1ea9m<\/strong> <strong>\u0111\u1ed9i<\/strong> v\u00e0 r\u1ed9ng h\u01a1n <strong>t\u1ed5 ch\u1ee9c<\/strong> theo d\u00f5i <strong>ti\u1ebfn tri\u1ec3n<\/strong> v\u00e0 coi c\u00e1c b\u00e0i ki\u1ec3m tra nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc t\u1eadp \u0111\u00e1ng tin c\u1eady. <strong>d\u1ee5ng c\u1ee5<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cH\u00e3y ki\u1ec3m tra gi\u1ea3 \u0111\u1ecbnh r\u1ee7i ro nh\u1ea5t tr\u01b0\u1edbc ti\u00ean; gi\u1eef cho v\u00f2ng l\u1eb7p lu\u00f4n ch\u1eb7t ch\u1ebd: ki\u1ec3m tra, h\u1ecdc h\u1ecfi, c\u1eadp nh\u1eadt, l\u1eb7p l\u1ea1i.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p><strong>T\u00f3m l\u1ea1i, h\u00e3y bi\u1ebfn qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, t\u1ed5ng h\u1ee3p v\u00e0 th\u1eed nghi\u1ec7m th\u00e0nh m\u1ed9t quy tr\u00ecnh v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3.<\/strong> Gi\u1edd \u0111\u00e2y b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng: k\u1ebft qu\u1ea3 \u2192 m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u2192 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng \u2192 l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng \u2192 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng \u2192 x\u00e1c \u0111\u1ecbnh nhi\u1ec7m v\u1ee5 c\u1ea7n th\u1ef1c hi\u1ec7n (JTBD) \u2192 ph\u1ecfng v\u1ea5n \u2192 ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng (OST) \u2192 \u01b0u ti\u00ean \u2192 th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<p>H\u00e3y lu\u00f4n g\u1eafn k\u1ebft c\u00f4ng vi\u1ec7c v\u1edbi m\u1ee5c ti\u00eau kinh doanh \u0111\u1ec3 vi\u1ec7c h\u1ecdc t\u1eadp mang t\u00ednh thi\u1ebft th\u1ef1c v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Nhu c\u1ea7u th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh; b\u1ed1i c\u1ea3nh v\u00e0 h\u00e0nh vi th\u00ec thay \u0111\u1ed5i. Ch\u00ednh s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 m\u1edbi t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1. <em>c\u01a1 h\u1ed9i<\/em> xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u00f3 l\u00e0 n\u01a1i nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh: li\u00ean t\u1ee5c kh\u00e1m ph\u00e1, th\u01b0\u1eddng xuy\u00ean t\u1ed5ng h\u1ee3p v\u00e0 th\u1eed nghi\u1ec7m theo l\u00f4 nh\u1ecf \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 cho... <strong>c\u00e1c b\u00ean li\u00ean quan<\/strong> V\u1edbi c\u1ea5u tr\u00fac c\u00e2y v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean k\u1ebft, vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh lu\u00f4n \u0111\u01b0\u1ee3c minh b\u1ea1ch v\u00e0 nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u1ea7n s\u1ef1 ho\u00e0n h\u1ea3o. B\u1ea1n c\u1ea7n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm, x\u00e1c th\u1ef1c v\u00e0 n\u1eafm b\u1eaft nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t. <em>nh\u1eefng c\u01a1 h\u1ed9i<\/em> C\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1eafng.<\/p>","protected":false},"excerpt":{"rendered":"<p>Start here if you want a clear path to new growth. This section explains an opportunity discovery model that helps you spot undervalued areas before you commit to roadmaps or features. You\u2019ll learn a four-step flow: build a sandbox, observe the environment, find personas, and map jobs-to-be-done. Each step keeps your work tied to business [&hellip;]<\/p>","protected":false},"author":50,"featured_media":1360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331],"tags":[1284,1282,1283],"_links":{"self":[{"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/posts\/1359"}],"collection":[{"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/comments?post=1359"}],"version-history":[{"count":2,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/posts\/1359\/revisions"}],"predecessor-version":[{"id":1384,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/posts\/1359\/revisions\/1384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/media\/1360"}],"wp:attachment":[{"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/media?parent=1359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/categories?post=1359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/driztrail.com\/vi\/wp-json\/wp\/v2\/tags?post=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}